Business strategist Craig Settles doesn’t give you all the answers. He gives you the right questions to ask so you find answers that best meet your business needs
and objectives. His framework for brainstorming generates ideas for practical and affordable applications. A Web portal offers you additional on-going support for
reaching your objectives.
I Only Have ROIs for You is ideal for every executive and manager who wants to:
- boost productivity and profitability;
- streamline costs;
- increase customer retention;
- turn field service calls into sales opportunities; and
- improve asset management
This book benefits commercial, government and non-profit organizations of all sizes. You don’t need a deep understanding of how the technology works; but you do need to understand how your people work. Once you build a good business case, experts can help you build or buy the right technology.
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Craig Settles walks your management team through an analysis of key strategic operations to determine how mobile and wireless can benefit your specific organization. This helps you build an ROI-driven business case that includes:
- obtainable financial objectives;
- estimates of the impact on business operations
- guidelines for selecting appropriate products, services and vendors; and
- benchmarks for measuring your success.
The book concludes with guidelines for preparing your written technology implementation plan.
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About the author:
Craig Settles helps organizations develop business strategies for using Internet, mobile and wireless technology to increase revenues, reduce costs and operate more
effectively. Mr. Settles is president of Successful.com and Contributing Editor for Mobile Enterprise Magazine. Thousands of executives in the U. S. and internationally
have received valuable advice through his on-site workshops, conference sessions, books and consulting services. His clients have included Microsoft, AT&T Wireless,
Nextel, AppForge, Lotus Development, and Symantec. You can reach Mr. Settles at craig@successful.com.
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