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A definitive guide to really great advertising - for the client side. Loaded
with tools, practical advice, and real world examples, Creating Brand Loyalty
empowers marketing managers to take the leadership role in building power brands
that command customer loyalty.
Richard D. Czerniawski and Michael W. Maloney are managing directors of Brand Development Network International, Inc., a marketing consulting firm. Among their many brand building services, they conduct the Strategic Positioning and Ad College, which has trained marketing managers from Johnson & Johnson, Xerox, Nabisco, Pizza Hut, and other Fortune 500 companies in New York, Paris, Shanghai, Sao Paulo, and other places throughout the world. ISBN: 1-58776-814-3 Price: $35.00; Paperback
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